One of the things you'll find emphasized again and again in the EERE Content Standards is that your content should be short and broken up so people can easily scan it. No matter what type of page you're writing, home pages, landing pages, and content pages all require short, descriptive, easy-to-scan text. And all throughout the guidelines for Page Elements are reminders that text on the Web must be broken up into easy-to-digest pieces. [More]