As mentioned in recent Web Coordinator Meetings, we’ve instituted two new elements in our website development process.
One of the new requirements is to include a marketing plan for any project coming to the Project Review Team for its initial meeting. The goal is to ensure that as new EERE websites are created, there’s an accompanying strategy for how they are promoted. Examples of marketing avenues include widgets, blog and Facebook posts, GovDelivery notifications, cross-posting on other EERE websites, etc. [More]