Every other week, we will be posting topics for open discussion on the Communication Standards blog. We hope that all of you will chime in with your thoughts, ideas, and experiences.
Although one could spend years talking about writing for the Web, we'll be touching on six basic topics: defining your top audiences, deciding your audiences' top tasks, designing home pages, designing content pages, testing pages for usability, and maintaining your pages.
Each topic will be accompanied by advice given by Brian Lamb and Ginny Redish in their recent presentations to EERE. These are all just food for thought, and suggestions to prompt discussion—please feel free to share any thoughts you have, whether you agree or disagree, even if we don't ask about it. Also, be sure to check the comments on each post and see what everyone else is talking about!
Brian Lamb, a colleague of Gerry McGovern, specializes in Web site reviews. He has worked in Web content strategies since 1999. In December 2007 he conducted a review of the EERE Web site.
Ginny Redish, of Redish and Associates, has written several books on communicating on the Internet, including "Letting Go of the Words: Writing Web Content that Works." The comments that we'll refer to in our blog posts come from a presentation she gave to the U.S. Department of Energy.
The first topic will be posted soon. We'll be looking forward to hearing all of your thoughts!