Personally Identifiable Information—which is more regularly known by the acronym PII— is a term used to describe any personal information. If you have a project that needs to collect and store personal data, you need to follow the federal guidelines for responsibly using and hosting PII. Our new PII page on Communication Standards explains everything you need to know.
The new page explains what the Privacy Impact Assessment form is and tells you how to identify PII, determine how sensitive it is, host it securely, and prepare it for analysis and release. Personally Identifiable Information is most often collected for user-centered design projects like surveys or usability tests.
Remember that each project is unique, so the sensitivity of any collection of PII is determined on a case-by-case basis. If you're running a project that asks for any PII, look through the new page and then schedule a meeting with the Web Governance Team. They will review your plans and decide if you need to fill out a Privacy Impact Assessment form.
As always, if you have any questions you can ask in the blog comments or send an email to the Communication Standards webmaster. We're always glad to answer your questions!