During last week's Web Coordinators Meeting, we talked a little bit about eere.energy.gov URLs and energy.gov URLs, and how both of them work. For a complete explanation of all of the URLs used for EERE Web sites, see the Domains and URLs page on Communication Standards.
An interesting question was brought up during the last meeting: Can Programs use their "marketing" URLs (their short Energy.gov URLs) to point to other pages on their Web site?
First, see the complete list of Energy.gov URLs that EERE owns (MS Word 49 KB). All of the EERE Programs, and some of their subsites, have a short Energy.gov version of their URLs.
These URLs redirect to the "full" version of the URL—www.eere.energy.gov/SITENAME/.
And now, the answer: Yes, you can use your short URL as a redirect that points to your normal content. If you ever have a page or subsite that is not important enough for a separate energy.gov URL, you can use your Program's own short URL to point to your content.
For example. FEMP has http://femp.energy.gov/, which redirects to http://www.eere.energy.gov/femp/.
Say they wanted to point users to their Accomplishments page, which lives at http://www.eere.energy.gov/femp/about/accomplishments.html. This is a rather long URL. But they can replace the "eere.energy.gov/femp/" part of that URL with their Energy.gov URL. This results in a slightly shorter URL that may be easier to use in marketing materials:
Essentially, you can use your short URL for any URL on your Web site—just replace "eere.energy.gov/SITENAME" with your program's energy.gov URL.
And remember, of course, that energy.gov URLs are supposed to be used for marketing and promotion. And because they're redirects, they point to the "real" location of your Web site, which is your eere.energy.gov URL.
This is a slightly confusing topic, so if you have any questions about your eere.energy.gov or energy.gov URLs, feel free to leave a comment on the blog!